Why Lorde Is So Important

Emily Treadgold #2, Alternative, Pop 1 Comment

I’m constantly reminded of Lorde’s break onto the music scene. Her anthem “Royals” was catchy and beautiful in its simplicity, but more than that it emphasized something that is so rare in music. The song is about the lack of wealth and more importantly, the lack of even the desire for wealth. The only songs that sell are songs about love and partying, but here was Lorde parading the opposite. Even her appearance, her wild hair and dramatic facial features are the opposite of the hoards of models that dominate the pop charts. Lorde was the weird girl at your high school that should never have been famous.

We idolize celebrities and if we idolize them too much it can be destructive. Lorde shows us that the weird girl can make it too. I don’t even mean weird as a mean term. I was weird, my friends were weird, and it just goes to show that you don’t have to be commercially attractive to make amazing music and to be beautiful and write some sexy jams.

All of her singles have been well written and relatable without feeling overdone and cliche. Her sound is unique and her voice is instantly recognizable. She can sing about sex and love without us thinking it’s surface level, but her songs are about way more. They’re about her friends and her small town. The melodies weren’t exactly catchy but disarming and interesting. Her music felt dangerous and far more mature than her peers.

She’s essentially a glimmer of hope for all the girls who didn’t fit in. Even when she was “accepted” into the realm of Taylor Swift’s girl gang of cookie cutters, she stayed present and didn’t start to fade into their blonde hierarchy. Since her first album she’s been featured on Disclosure’s stunning ‘Magnets’ and Hunger Games anthem ‘Yellow Flicker Beat’ but she’s remained somewhat out of the spotlight. When people were pining for an album she commented, “Give up on me if you want to! I’m an artist, I write a record when I have enough special stories to tell, and it’s all me, every melody every lyric, not some team who just start the machine up every eighteen months like clockwork.”

Some people are remarking that “Greenlight” is a stray from her dark and edgy Pure Heroine days but I think it’s a step in a new direction for her, and I don’t think she’s lost any of her edge or darkness, at least I strongly hope she doesn’t. We need Lorde, the music industry needs her, we need her to maintain her awkwardness and her weirdness and keep applauding it.

  • Emily Treadgold

    Music aficionado and editor-in-chief at The New Nine. I'm most at home at festivals and concerts. I would love to start a band of all Kanye covers all on keys. I'm a dedicated Jack White fan and when I saw him in concert it changed my life. I'd never seen someone so passionate about music and preserving its history. Every project he does I just worship. Follow me on Twitter and Insta: @etreadgold



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Comments 1

  1. Couldn’t agree more. I went and saw Lorde this week. She was excellent.
    Her music connects with her audience in a very real and genuine way. A way that her pop-stars peers cannot even come close to.

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