Rayelle's song "Get Dat" gained a ton of popularity from a Samsung commercial but she's not going to stop there. Her sparkling music is the product of confidence. She knows who she is and she knows what she wants.
“Get Dat” gained a lot of traction in the Samsung commercial! How does that feel?
Rayelle: Amazing! Hearing that people all over the world are listening to and enjoying one of my songs is the best feeling ever.
What has been the biggest challenge for you in the music industry?
Rayelle: As an independent artist, one of the hardest things is getting exposure for your music without the big machine and investment of a major label. And in a time when it’s so easy to make and release music into the world independently, there’s now massive amounts of music on Spotify for listeners to dig through, making it that much harder for an artist’s music to be discovered. We now rely on getting on Spotify playlists or landing music in tv shows or an ad like my Samsung commercial. That’s another reason why those commercials have meant so much to me this year! They’ve been incredible exposure for my music and I’m very grateful for that.
What’s your songwriting process like?
Rayelle: It varies. Sometimes I’m writing to a track that a producer has already started and in those cases, I generally freestyle melodies and phrasing until I find what feels right. Once I have that mapped out, I write lyrics to fit. Other times I have ideas pop into my head while I’m doing something else like driving, cooking or taking a shower, which isn’t the most convenient but it’s kinda my favorite because those ideas are almost always my favorite songs. They just show up out of nowhere like little gifts from above.
What has been inspiring you lately?
Rayelle: Greta Thunberg. She speaks with the clarity and confidence of someone way beyond her years and her spirit and passion for saving our planet is the most beautiful and inspiring thing I’ve witnessed in a long time. I’m incredibly moved by her.
What’s your songwriting process like?
Rayelle: It varies. Sometimes I’m writing to a track that a producer has already started and in those cases, I generally freestyle melodies and phrasing until I find what feels right. Once I have that mapped out, I write lyrics to fit. Other times I have ideas pop into my head while I’m doing something else like driving, cooking or taking a shower, which isn’t the most convenient but it’s kinda my favorite because those ideas are almost always my favorite songs. They just show up out of nowhere like little gifts from above.
What’s your best piece of advice for young women?
Rayelle: Take the time to get to know and love yourself first, before anyone else’s ideas and perceptions of you have the chance to determine how you view and feel about who you are. And if you have a dream or goal that you’re passionate about, honor it, pursue it with all your might and let it be the compass that leads you where you’re meant to go.
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