Tidal is a music aficionado’s dream.
It isn’t a competitor to Spotify or Apple music. It’s a completely different entity. Tidal is artist-curated not a computer algorithm. So instead of seeing a broad range of music you’ll find Beyonce’s Festival Favorites or a catalog of artists from Third Man Records.
By no means is Tidal just Jay- Z all the time, Tidal Rising puts a spotlight on new, emerging artists and helps them break into the mainstream. The Tidal Discovery program helps listeners discover new artists through monthly playlists and there have been talks of a series of Discovery concerts.