Coachella is truly a magical festival. The sprawling scene is so large that my friend’s Fitbit countered over 20 miles that we walked. Coachella’s allure starts with the location: the desert sky, the mountains in the background dotted by art installations, the hot but dry weather, it’s truly beautiful.
Once upon a time I tailgated a Beyoncé concert. It. Was. AWESOME.
I had never done it before and never ever EVER thought that a beloved sporting event pastime could do a crossover into the musical world. Maybe this has been happening and I have completely missed the memo on that but let me tell you, I have decided that tailgating at major stadium concerts should be a thing from here on out.
Tidal is a music aficionado’s dream.
It isn’t a competitor to Spotify or Apple music. It’s a completely different entity. Tidal is artist-curated not a computer algorithm. So instead of seeing a broad range of music you’ll find Beyonce’s Festival Favorites or a catalog of artists from Third Man Records.
By no means is Tidal just Jay- Z all the time, Tidal Rising puts a spotlight on new, emerging artists and helps them break into the mainstream. The Tidal Discovery program helps listeners discover new artists through monthly playlists and there have been talks of a series of Discovery concerts.