Our New Obsession: LØLØ

emilytreadgold #4, Features

I’ve been obsessed with LØLØ’s aesthetic and in-your-face honest lyrics. She has this ability to create these outlandish ideas and make them somehow feel so specific to you. Relatable with a hint of whimsy. Her new project, “falling for robots and wishing i was one” is an intricate world ready to get lost in. We talked to her about the …

Pauli The PSM: We Do Everything But Be Human

emilytreadgold #4, Features

I had never felt more nervous and excited for an interview. Getting to sit over coffee during the peak of springtime in Austin with what I deem a genius in music – both on and off the stage. Pauli the PSM stopped by our little Texas town for a few SXSW showcases and I KNEW we had to meet. We got …

Abby Sage: A Soundtrack For Your Life

emilytreadgold #4, Features

Abby Sage is one of my newly discovered indie artists. Her songwriting has provided the perfect soundtrack for the days where I am feeling overwhelmed all the way to the times where I am most relaxed with a cup of coffee. Ahead of her SXSW showcases, we discussed her start in music and the songs she was most excited to …

Victoria Canal: Presence And Thoughtfulness And Joy

emilytreadgold #4, Features

Victoria Canal’s haunting melodies and emotional lyrics make the perfect combo, her new song “Chamomile” feels so soothing. Her set at last year’s SXSW was one we couldn’t get out of her heads so when we saw her on this year’s list we were so thrilled to see her again. We talked about the importance of building a community, the …

Artist To Watch: Savanna Leigh

emilytreadgold #4, Features

Savanna Leigh’s soft, gentle vocals and delicate melodies immediately caught my attention. Her new songs “unfamiliar” and “like i used to” are prime examples of where she shines in her vulnerability. We talked to the up-and-coming artist about the inspiration behind the songs and the challenges she’s faced in her music career. How did you get started in music? Savanna: I …

Dove Armitage: Make Friends With Your Demons

emilytreadgold #4, Features

Dove Armitage’s new EP, Concernless, feels like nothing else out there right now. It feels so distinctly her own. Pop hooks laced with her punk rock past feels like a blend of everything in her life, but at the core of her work, her message is authenticity. This project feels like a statement and an introduction to who Dove Armitage …

Artist You Need To Know: Susannah Joffe

emilytreadgold #4, Features

I’ve been obsessed with Susannah Joffe since she came up on my TikTok years ago, she has this knack for relatable songs that feel so poetic. Watching her develop her sound has been incredible to watch and I truly think she’s one of the most talented up-and-coming artists out there right now. We talked about growing up in Texas, how …

Artist You Need To Know: INJI

emilytreadgold #4, Features

INJI is literally taking over the music world right now, her music has been so inescapable and it’s just brimming with this unmatched energy that I can’t get enough of. Her writing is so clever and youthful and she is just making a moment with each track she drops. We talked to her about where she gets the inspo for …

SXSW – Aubrey Haddard Is A Little Left Of Center

emilytreadgold #4, Uncategorized

Aubrey Haddard’s set at SXSW was laced with colorful details about the stories behind her song, and one of those stories was about how in the 80s, Sweden thought there was Russian submarine activity that turned out to be fish farts. Aubrey’s music just has a certain uniqueness that makes it so special. We talked to Aubrey about her songwriting …

Artist On The Rise: Lily Forte

emilytreadgold #4, Features

Lily Forte is a master of writing songs that feel so relatable. Her new song “Bottle Blondes” is a different take on the idea of changing yourself, it’s a statement on remaining true to who you are, and it’s laced with the shimmering melodies and vulnerable lyrics Lily is known for. We talked to her about the new song and …