SXSW is hell week, but in a good way. This year I was planning a day party (girls to the front) as well as doing press which means a ton of interviews every day and getting videos and live-tweeting. I drink 5 hour energies nonstop and think all together I ate 3 slices of pizza for the 7 days total and I walked more than I’ve ever walked. It’s exhausting but so rewarding.
