FOXTRAX delivered during the last day of SXSW. It was the Whole Foods show which is one of the best events because there’s food, and it’s all ages so you get a whole different crowd.
I didn’t really know what to expect when I arrived at Flint Eastwood’s set during SXSW. It was the hottest day of the week and she appeared in long braids and overalls. I had listened to her songs “Queen” and “Push” nonstop when they came out. She defines herself as a pop singer, but the genre doesn’t do her justice because it’s pop music with bite, it’s got teeth.
The first time I saw Lauren Ruth Ward perform I couldn’t take my eyes off her, she commands the attention of the entire audience. She has this insane energy and the way she sings and moves on stage it’s like the music is just flowing through her and it washes over the audience captivating them. Her soulful vocals, unapologetic lyrics, and the way she performs like she’s exorcising demons from her own mind make her the rockstar we’ve desperately needed.
Gothic Tropic is the creation of Cecilia Della Peruti. The multi-instrumentalist that has created a lush 70’s inspired soundscapes that focus on her effortless guitar skills and dreamy voice. Her debut album Fast of Feast is the perfect example of how she blends pop and psychedelic. We caught up with her right after an electrifying set during SXSW.
Yoke Lore is the brainchild of Adrian Galvin. The vibe is dreamy soundscapes, with driving drums and a touch of a banjo. We caught up with Adrian after a slew of shows during SXSW.
SUR, the brainchild of Zack Arnett, has been taking over the music scene, we talked to him last year but the turnout for his SXSW shows was incredible. We caught up with him at the Whole Foods SXSW invasion.
FF5 was performing at the Nashville House during SXSW and it was early, I mean it was probably like 1 p.m. but very early for me. As soon as they hit the stage it felt like a party. There was choreography and nonstop dancing.
CLOVES has one of the most haunting voices I have ever heard in my life. In 2015 she released the dramatic song “Don’t Forget About Me,” and since then I’ve had a serious addiction. The way her songs build, the emotion behind her voice, they stick with you.
I’ve looped “Electric Bones” on my phone for what seems like my entire life at this point. Also, if you know me and you know this video you’ll recognize that Findlay is literally THE girl for white power suit inspiration. Natalie Findlay has toured with Iggy Pop, Karen Elson, and Brandon Flowers. She was also personally asked by Mick Jagger to play the Serpentine party in London. I just have such a soft spot for badass rockstar women. Her sound is a little rock, a little pop, a little garage and a little blues, but she’s ballsy af and cooler than I’ll ever be.
SXSW is hell week, but in a good way. This year I was planning a day party (girls to the front) as well as doing press which means a ton of interviews every day and getting videos and live-tweeting. I drink 5 hour energies nonstop and think all together I ate 3 slices of pizza for the 7 days total and I walked more than I’ve ever walked. It’s exhausting but so rewarding.