Exploring The Soulful Sounds And Inspirations of Rachel Chinouriri

emilytreadgold #9, Features

Rachel is known for her soulful vocals and lyrics that cut to the core. After her viral hit on TikTok, she’s continued to build on that success and release gorgeous music, establishing herself as one of the hottest up-and-comers right now. We talked to Rachel about the meaning behind her song and what it’s like to be an indie-pop artist.   …

renforshort Is On The Brink Of A Breakthrough

emilytreadgold #8, Features

renforshort has been building an impressive career. She’s toured with Yungblud, The Band Camino, and Tai Verdes, and her album ‘dear amelia’ evokes a sort of intimacy and authenticity that feels so rare. We talked to her at SXSW about the importance of taking care of your mental health and the challenges she’s faced in music, I feel like SXSW …

ASHY Is The Future Of Pop Music

emilytreadgold #2, Features

ASHY’s effervescent pop sounds immediately hooked me. She has this incredible energy when she’s performing and we were so lucky to catch her first hand at SXSW this year. She has this ability to radiate major pop star energy no matter what stage she’s on and we only see big things for her future. We talked about her music journey …

Softee Is The Dreamy New Artist You Need To Know

emilytreadgold #3, Features

Softee’s dreamy voice and ethereal melodies instantly take you to another world. We talked to Softee about the inspiration behind her latest songs, what we can expect from her upcoming album, and what her best advice to her younger self would be. How did you get started in music? Softee: There were several key moments where I realized how important …

What Happened To Pop Stars?

emilytreadgold #7, Editorial, Features

It’s easy to look at the pop music landscape in the defining eras of their respective reigning pop queens: Britney Spears and her Max Martin pop dominance, Beyonce’s continual reign over the culture, Taylor Swift’s country crossover that just doubled her fanbase, but will pop queens continue to dominate or are we moving into a completely different music structure. How …

Lily Kincade Makes Her Own Luck

emilytreadgold #1, Features

I first saw Lily Kincade on TikTok and was so hooked by her angelic voice. She has this ability to take a universal feeling and make it feel so specific it feels like you really get to know her on a super personal level. Her new song “3 Months” details the feeling of a breakup that is so hard to …

James the Seventh Is A Name You Need To Know

emilytreadgold #1, Features

When I first stumbled across James the Seventh on TikTok I was instantly mesmerized by her haunting vocals and ethereal melodies. She’s simply hypnotic and her music immediately pulls you in. We talked to her about her unusual journey into music, her discipline, and dealing with perfectionism. How did you get started in music? James the Seventh: I started doing …

Artist To Watch: J. Maya’s Poetic License

emilytreadgold #1, Features

J. Maya is as impressive as they come, a Harvard graduate who combines her love for music with her love for books in an effortless way. She made waves across TikTok with her song “Achilles Heel,” the mythology-laced song that gave new meaning to the term “smart pop.” Her new EP “Poetic License” is the exact work you’d want from …

The End Of The Age Of Rock Stars

emilytreadgold #2, Features

When you think of the rockstar trope, what comes to mind? Mick Jagger, Robert Plant, David Bowie, the classic male archetypes in immaculate outfits, swaggering onstage in front of an awe-struck crowd. The darker side of the rockstar lore, the underaged girls, is the side of history people try to forget. They cover it up by saying it was a …

Malibu Babie Is Taking Over The World

emilytreadgold #3, Features

Malibu Babie has quickly become one of the most influential producers in hip-hop right now. She produced two of the biggest hits this year, “Super Freaky Girl” by Nicki Minaj and “Her” by Megan Thee Stallion, but she’s not stopping there. Her mixtape Malibu Babie SZN: Vol 1 is the perfect showcase of her bubblegum personality and slick beats that …