Sedona Hits The Bullseye With Victorian-Inspired Video

emilytreadgold #1, Features

While most of us were cooped up in our homes watching Netlfix and trying out fruitless hobbies over the last year, Sedona was hard at work. The last time spoke was in May 2020 before the release of the Soft Machine music video. In the last year, she has released one full-length album, five subsequent singles, and six more music …

New Video Alert: Willow Raye’s “Dark Waters”

emilytreadgold #1, Premiere

Willow Raye’s soft voice is almost like a whisper, it’s so ethereal and light and when put over the gentle guitars in “Dark Waters” it’s the perfect combo. Her new video for the track perfectly compliments the song, Willow Raye looks like an angel against the dark background, floating in an ivory dress. It’s a gorgeous juxtaposition and something that …

Disco Shrine’s “Hello” Video Is Giving Us Life

emilytreadgold #13, News

We’re longtime Disco Shrine fans here and her new video for “Hello” is such a vibe. Our DIY pop queen dances over sunny backgrounds, having the best time of her life. It’s perfect for how it feels right now in Los Angeles like summer is never over and your memories are little polaroids that you can keep hanging on to. …

New Music Alert: Sedona’s “Soft Machine”

emilytreadgold #6, Premiere

It’s been almost a year since I first interviewed Rachel Stewart of Sedona in her Bushwick apartment and we clicked immediately. Stewart is the lead singer and creative force behind the Brooklyn-based band. She found bandmates Merilyn Chang, Claire Gilb, Margaux Bouchegnies, and Tia Cestaro after moving from LA to New York. Sedona finds its strength in collaboration.  Their most …

New Video Alert: Josh Olsen’s “Sex With A Stranger”

emilytreadgold #1, Premiere

Josh Olsen’s “Sex With A Stranger” is a song you can’t stop playing. I first heard it on a Discover Weekly playlist and I’ve been hooked ever since. So I am super excited to premiere the video. Josh says, “The concept for the video came about fairly quickly. The idea of waking up next to weird random characters was a …